Why Noble Khan by Allan Leighton
“Cultural & Religious training is crucial
in today’s Global Business markets. It’s nothing to do with political correctness;
it’s all about getting the best out of our staff and meeting diverse customer needs
in today’s global markets. Muslims make up the second largest religion in the world
and India is an Economic Hot Spot. It’s essential that we not only understand these
religions and cultures, but also that we learn to tell the difference so as not
to cause offence, as well as using new communication skills to generate sales, ignite
positive relations and build world class customer service”.
“I strongly believe
that business leaders who fail to recognise this will inevitably suffer, both commercially
but also in terms of brand and organisation reputation. It is also worth remembering
that the ethnic minority population of the UK has an annual disposable income of
£32bn, so as a leader, you have to understand and embrace these potential customers.
The UK’s 2nd, 3rd and 4th largest cultural populations are Muslim, Hindu and Sikh
respectively, so it is essential that we are able to recognise who it is that we
are doing business with, as well as making sure we market our products more appropriately
and effectively”.
“I think it’s becoming increasingly apparent these days that companies
that go beyond the ‘Why’ of diversity training to the ‘How’ of Noble Khan’s cultural
training are going to be the best performing companies that will make a world stand
in today’s business world”.
“Noble Khan’s fantastic Cultural & Religious Training
Programmes have been specifically developed for the work place (following extensive
undercover research). As a priority, the training programs strive to break down
cultural barriers by changing attitudes in a fun, relaxed way that builds up staff
and managers’ confidence, providing them with the skills to deal more effectively
with situations in which there may have been misunderstanding. They will also be
able to produce and implement cultural/diversity policies and procedures that are
actually effective, rather than just paying “lip Service” to this vital area of
modern business life. Noble Khan’s courses have a proven and accredited track record
of ensuring that your staff will put what they have learnt into effective use immediately
they return back to work after training.”
“By enhancing Cultural & Religious
awareness through Noble Khan’s accredited Cultural training programmes (be it On-Line
or Face-to-Face), you are guaranteed to safeguard your organisation and your staff
against bogus discrimination cases or litigation. Staff morale will also improve,
boosting performance and igniting positive relationships among staff and customers
through positive changes in behaviour, which will allow your company to embrace
today’s multi-cultural business world”.
